The Philippines boasts a flourishing beauty scene where homegrown talents are rewriting the narrative. Transcending mere makeup, they offer a philosophy that resonates deeply with the modern Filipino&mdash;empowering them to embrace their individuality and enhance their natural radiance.

After realizing that most brands on the market were imported and drastically marked up, Lauren Kwa and Yshana Wong decided to establish +ful to fulfill what they were looking for in skincare: made locally, is effective, and has value for money. Their goal is to provide affordable, science-first skincare formulations to Filipinos. The brand&rsquo;s name comes from the suffix meaning &ldquo;full of&rdquo; or &ldquo;characterized by&rdquo;, and it stands for their commitment to give customers a fuller life, whether it&rsquo;s to be more beauti-ful, wonder-ful, or joy-ful with every drop.
All products are 100% Filipino-made with your skin&rsquo;s health in mind. The brand prides itself in listening to what Filipinos want and need so they can work on creating their dream products. All formulations are ensured to be suitable for all skin types&mdash;including sensitive skin. They&rsquo;re vegan and are cruelty, alcohol, and fragrance-free to ensure gentleness in all their products without compromising the efficacy of results.
Take their best-selling active serums for example. These products were made to be helpful additions to your routine, targeting different skin problems to address specific concerns. The Vitamin C 15% Serum lightens acne scars and hyperpigmentation to give you that youthful glow. Their Niacinamide 10% Serum moisturizes and strengthens your skin barrier while the Salicylic Acid 2% Serum helps fight acne. The Retinol 1% Serum is perfect for reducing the appearance of fine lines to help your skin stay fresh and supple.
If you feel overwhelmed, don&rsquo;t fret! +ful also offers a variety of kits like their Let&rsquo;s Glow Kit and Best for Beginners Kit to make skincare shopping easier and even more affordable by putting their products in bundles. With +ful, your skincare journey can be a whole lot more fruit-ful!

Curated Colors (CùCo) began its journey by redefining the Philippine nail polish landscape with its focus on sheer sophistication. The brand offered a variety of trendsetting hues&mdash;opaque, sheer, bold, and neutral&mdash;but took pride in its curated collection of sheer polishes. These shades celebrated natural beauty with neutral and natural-looking tones, perfect for those who appreciate a minimalist yet classically chic aesthetic.
CùCo&rsquo;s commitment to quality is evident in every bottle. Their polishes are formulated for long-lasting wear&mdash;lasting up to 10 days without chipping&mdash;ensuring your manicure remains flawless and impeccable. The brand prioritizes safety and sustainability with its non-toxic, 14-free, vegan, and cruelty-free formula, making it a healthy choice for your nails and the environment.
The brand&rsquo;s dedication to clean beauty extends beyond the fingertips. Building on their success in nails, they proudly introduce two new lip care essentials: the Pure Bliss Melting Lip Balm and the Pillow Soft Nourishing Lip Mask. Like their polishes, these lip balms are crafted with the same attention to quality and commitment to using non-toxic, vegan, and cruelty-free ingredients. Enriched with Shea Butter, Chamomile, and Green Tea extracts, the non-sticky Pure Bliss Melting Lip Balm offers long-lasting comfort throughout the day. The Pillow Soft Nourishing Lip Mask, a day-and-night treatment enriched with Shea Butter, Castor Oil, and Hyaluronic Acid, deeply hydrates and repairs dry, chapped lips. Rich in botanical extracts and hydrating oils, these luxurious formulas are a testament to the brand&rsquo;s unwavering commitment to clean ingredients. Both lip care products are housed in sustainable, recyclable packaging, reflecting their FSC (Forest Stewardship Council) certification.
This clean and conscious beauty brand draws inspiration from its bicontinental heritage &ndash; the bustling energy of Los Angeles and the vibrant shores of Manila. Founded on the principles of being kinder to you and kinder to the planet. &ldquo;At CùCo, we believe beauty should never compromise on health or sustainability,&rdquo; says founder Ana Samaco. &ldquo;Our new lip care line extends this commitment, offering products as kind to your lips as they are to the planet.&rdquo;

We all know that skincare can get overwhelming quite fast, especially if you&rsquo;re someone who&rsquo;s just about to start your skincare journey. Coming from the word &ldquo;clue&rdquo; which means something that guides through an intricate procedure or maze of difficulties, Klued has been en route to change the way people think about taking good care of their skin. Founded by Maximo Cañega, a passionate skincare enthusiast and social media influencer, along with his partner Emilio Chua, the brand is committed to making premium-quality skincare available to everyone.
As a science-based Filipino skincare brand, knowledge and passion are at the heart of their endeavors. Their goal is to deliver premier products that address the needs of local skin concerns and to be a brand that many Filipinos can afford, challenging the idea of expensive = effective. Through Cañega and Chua&rsquo;s efforts, Klued Skincare strives to empower individuals to take control of their skincare routines and achieve healthier, more radiant skin.
Their recent release of the Centella Asiatica Daily Calming Hybrid Sunscreen SPF 50+ PA++++ is a testament to their rising popularity. The brand restocked not once, not twice, but thrice within the first month of its release&mdash;and it sold out every time. Based on the name itself, Centella Asiatica is one of the key ingredients in this sunscreen which helps to reduce inflammation. The green tea leaf extract protects the skin from environmental damage, while the licorice extract is added to brighten and even out your skin tone. Another Klued holy grail is their Double Oat Moisturizer which serves as a skin barrier support. It soothes, calms, and hydrates. Plus, it can be used for more than just your face. 
Klued is an all-around brand that nurtures your skin&rsquo;s overall health and is the perfect source for clues on how to jumpstart your skincare journey. If you&rsquo;ve got wrinkly, oily, dry, acne-prone, or hyperpigmented skin then head on over to their website to access their recommended morning and night routines.

Clocheflame

Clocheflame Inc. is a burgeoning beauty brand that is steadily carving its niche. More than just a brand, Clocheflame is a testament to the power of passion. It began as a teenager&rsquo;s diary, a safe space named Clocheflame where Arianne Amante-San Luis dreamt and documented her insecurities. Arianne handles the business alongside her co-founder, Katrina Llegado, who is also Miss Universe Philippines 2022 2nd Runner-up. While the brand delights in learning trade secrets and geeking out over ingredients, it also contemplates the impact of outer beauty on inner well-being, encapsulated in its tagline, &ldquo;Beauty That Lights Up.&rdquo; Nurtured by a lifelong love for beauty, Clocheflame has blossomed into a full-fledged women-led beauty brand proudly from the Philippines.
Championing a &ldquo;less is more&rdquo; philosophy, Clocheflame draws inspiration from its tropical roots to offer versatile, on-the-go beauty products formulated with skin-loving ingredients that withstand the local climate and cater to a wide range of skin types. Their &ldquo;All Around Flush&rdquo; exemplifies this perfectly, delivering the beauty of color while nurturing the skin. Deeply respectful of nature, Clocheflame adheres to cruelty-free practices, ensuring no animal testing is involved in their products. This empowers consumers to make conscious beauty choices.
This commitment to inclusivity extends beyond color palettes. Clocheflame draws inspiration from global trends yet stays true to Filipino sensibilities. The brand also demonstrates a deep understanding of Filipino skin tones and preferences. Their expansive shade ranges cater to a wider spectrum of complexions, ensuring a flawless match for everyone. Proudly Philippine-made, Clocheflame offers high-quality, accessible beauty essentials&mdash;a testament to their dedication to making beauty that &ldquo;lights up&rdquo; accessible to every Filipina.

Mr. Skincare

Founded by skincare enthusiast and influencer Ruzz Melendez, Mr. Skincare is highly committed to providing a skincare line that anyone and everyone can use with no worries. This is why their first release consisted of two cleansers&mdash;mainly because of Melendez&rsquo;s love for double cleansing, but also because of the lack of double cleansing products on the local market.
Its best-selling Mr. Clarify Emulsify Oil Cleanser differentiates itself from the rest by creating a formula that is not only gentle on the skin, but emulsifies with just plain tap water, unlike most oil-based cleansers that must be washed off with lukewarm water. It acts as a powerful makeup remover that can melt waterproof makeup products without drying your face out. If followed by the Mr. Purify Hydrating Foam Cleanser, your face will feel all the more fresh and plump as it contains four hydrating ingredients: glycerin, betaine, hyaluronic acid, and saccharide isomerate.
The brand has also released two more products made specifically for acne-prone skin. The Mr. Salicylic Acid 2% Foam Cleanser removes impurities and excess sebum, prevents breakouts and clogged pores, and improves skin texture. This formula was made to be gentle and non-stripping for all skin types, but especially for oily to combination skin. The Mr. Blemish Clearing Serum on the other hand, has ingredients like tranexamic acid, niacinamide, alpha arbutin, and more to help fade acne marks and even out your skin tone.
Mr. Skincare is definitely straightforward with its agenda as it provides simplicity in skincare formulated for all types of skin. So if you&rsquo;ve always wanted to try products that target all your needs without adding too many extra steps, Mr. Skincare is the perfect brand to help you simplify the complicated.

Beauty to Watch: 5 Homegrown Beauty Brands that Enhance Your Natural Radiance

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