The South Korean musician just made a major fashion move.

S.Coups has officially joined the BOSS family as its newest global ambassador. Known for his commanding stage presence and sharp sense of style, the artist will front upcoming BOSS campaigns and appear in signature looks at events. The announcement comes just ahead of SEVENTEEN&rsquo;s 10th anniversary and their highly anticipated comeback in May.
&ldquo;I&rsquo;m incredibly honored to join BOSS as a global brand ambassador. To me, BOSS represents the ultimate in style, elegance, and self-determination. These are values that resonate deeply with me and help to drive my success in my musical career. I look forward to bringing my energy and love of fashion to this exciting collaboration. I can&rsquo;t wait to wear iconic BOSS looks, and connect with fans and audiences worldwide through BOSS campaigns and events,&rdquo; said S.Coups in an official statement.

While he's no stranger to the fashion spotlight, the partnership marks a new chapter in S.Coups&rsquo; evolving presence in the industry. &ldquo;Known for his outstanding leadership and sophisticated style, S.Coups brings a bold presence both on and off the stage &mdash; setting the tone for a powerful synergy with BOSS,&rdquo; the brand noted.
It&rsquo;s a perfect pairing, if there ever was one. S.Coups has solidified his place as a force in both music and fashion, and BOSS continues to align itself with global figures who move culture forward. A true power move for both S.Coups and BOSS.

Courtesy of BOSS.

S.Coups Is BOSS' New Brand Ambassador

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S.Coups Is BOSS' New Brand Ambassador

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