The Blue Tab collection revisits the brand&rsquo;s rich history of crafting authentic workwear, seamlessly blending timeless utility with contemporary innovation.

Throughout its history, the Levi&rsquo;s&reg; brand has built on an unparalleled denim heritage where classic looks are consistently elevated with modern touches and premium fabrics. In recent years, the brand has paired its signature aesthetic with the sensibility of Japanese craftsmanship. For its &lsquo;25 Spring/Summer collection, the Levi&rsquo;s&reg; brand is proud to launch Blue Tab, the most elevated expression of denim leadership.
 The Blue Tab collection revisits the brand&rsquo;s rich history of crafting authentic workwear, seamlessly blending timeless utility with contemporary innovation. Each garment is reimagined using modern fabrics and effortless styling, bridging the past and the future. Alongside the brand&rsquo;s iconic denim staples, the collection showcases new tops, skirts, and outerwear, all celebrating the art of denim dressing. Elevated fabrics such as neppy denim, chambray shirting, and lightweight, rich inky hued selvedge denim bring a refined touch throughout the line.

For men, the Blue Tab collection is rooted in Americana stylings. The new Marker Loose is brought to life with lightweight, breathable denim. It can be paired with the Scout Jacket, crafted with a powder blue proprietary selvedge denim created alongside Japan&rsquo;s Kaihara Denim Mill. This proprietary denim is utilized for modern versions of timeless denim styles, including the 511&reg; and 502&reg; jeans. The classic Fishtail Parka is made with lightweight neppy denim shirting, beautiful sundries and construction, and elegant snap detailing. The new Blue Tab Type 1 Jacket is cropped with an engineered sleeve. For shirts, the new heavyweight Classic White T-shirt is versatile and understated while the Chambray Work Shirt is delivered with airy chambray and classic workwear details.
For women, the new Blue Tab capsule emphasizes sophisticated denim tailoring and feminine craftsmanship. Standout pieces include a blazer paired with wide-legged trousers. For a chic all-denim look, the Blue Tab line offers a seamless head-to-toe denim ensemble featuring the Type I-inspired Trucker Jacket. The collection also includes minimalist women&rsquo;s shirts, like the Club Shirt with subtle western yoke details, and a Denim Work Shirt. The new &ldquo;Carve Fit&rdquo; offers a modern silhouette with a straight outseam and shaped inseam that creates a slight bell at the bottom. The collection also features classic fits, such as Column and Barrel jeans.

Paying homage to the Levi Strauss and Co. history, the Levi&rsquo;s design team found a stock issuance certificate from 1925 in the Levi&rsquo;s&reg; Archives that used a distinct typography for the &ldquo;Levi Strauss and Co.&rdquo; font, resulting in a new logo inspired by this unique typography for the Blue Tab collection. Even the iconic two-horse patch is revamped with the collection&rsquo;s distinct branding, making it both elevated and easily recognizable. Everything in the new collection will carry the Blue Tab (or label), so remember to look for the Blue Tab.
Levi&rsquo;s&reg; celebrates the new Blue Tab collection with iconic photography from Juergen Teller. Set against the serene and understated backdrop of a Japanese tea house, his images highlight elevated silhouettes while blending modern sophistication with timeless appeal.

The Levi’s® Brand Launches the Elevated, Sophisticated, and Modern Blue Tab Collection

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