Prada&rsquo;s Spring/Summer 2025 campaign, Ten Protagonists, merges high fashion with high literature in a visionary collaboration with acclaimed author Ottessa Moshfegh, starring Carey Mulligan and captured by Steven Meisel, transforming the campaign into a profound narrative exploration of femininity, identity, and artistic reinvention.

Prada, renowned for its boundary-pushing aesthetics and innovative storytelling approach, continues redefining the boundaries of fashion. This season, the luxury house embarks on a captivating collaboration with acclaimed American author Ottessa Moshfegh, resulting in Ten Protagonists &mdash; a collection of short stories that breathe life into the Spring/Summer 2025 campaign. Starring Carey Mulligan and masterfully lensed by Steven Meisel, the campaign is a visual canvas for Moshfegh's literary exploration of femininity.
Moshfegh, renowned for her nuanced portrayal of multifaceted women, brings an unparalleled depth to this collaboration. Each of the ten protagonists is a distinct persona, inspired by Mulligan&rsquo;s striking imagery and fleshed out in Moshfegh&rsquo;s signature prose &mdash; raw, intimate, and subversive. Bound within a limited-edition Prada publication, these stories elevate the campaign into an objet d'art that seamlessly fuses fashion, literature, and the sublime.

Each protagonist within this collection is an exquisite enigma, a narrative woven with Prada&rsquo;s signature intellectual rigor and modernity. The campaign imagery, captured with Meisel&rsquo;s masterful eye, reflects the essence of each protagonist. Mulligan, a muse of infinite versatility, embodies the spirit of reinvention &mdash; her presence evoking a timeless sophistication that perfectly aligns with the house&rsquo;s visionary aesthetic. Through Moshfegh&rsquo;s lens, Prada&rsquo;s campaign ceases to be a mere visual statement; instead, it ascends into an immersive, literary odyssey.

Acts Like Prada, the overarching narrative of the campaign, transcends the conventional boundaries of fashion advertising. Instead of simply showcasing garments, it invites a deeper introspection: how does fashion sculpt our identity, and how do we perceive ourselves within the context of the characters we encounter? Through Ten Protagonists, Prada reaffirms its status as the pinnacle of fashion&rsquo;s artistic evolution. Having previously collaborated with Miranda July on the avant-garde "Hotline" project for Fall/Winter 2024, the Maison once again transcends convention, proving that luxury is more than an adornment but an experience, a narrative, a profound exploration of identity and artistry.

In an era of fleeting trends, Prada and Ottessa Moshfegh offer an enduring legacy &mdash; stories that resonate long after the initial encounter, images that continue to provoke contemplation, and fashion that transcends mere adornment to become a profound expression of individuality. This campaign is not merely to be seen but to be felt, pondered, and revered&nbsp; &mdash; it&rsquo;s a testament to the enduring power of creativity, where fashion becomes a vessel for profound human stories. In Prada&rsquo;s world, the woman is more than a vision &mdash; she is a story, a mystery, a masterpiece. 
The Ten Protagonists embody that philosophy, a rare convergence of haute couture and high literature, destined to leave a lasting impression on the discerning reader and the annals of fashion. It is an invitation to enter a world where fashion is poetry, images speak volumes, and every protagonist lingers long after the final page is turned. Prada does not just dress women &mdash; it defines them, immortalizing their complexities in fabric, form, and fiction.

Ten Protagonists: Prada, Mulligan & Moshfegh Redefine Femininity Through Fashion & Fiction

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