The ATEEZ frontman is adding runway models to his list of titles.

A familiar face at Isabel Marant, Seonghwa made his runway debut for the house&rsquo;s Fall/Winter 2025 collection at Paris Fashion Week. The ATEEZ member first appeared in the brand&rsquo;s Spring 2025 campaign. His ability to embody the house&rsquo;s free-spirited yet refined aesthetic made him a natural fit for the campaign&mdash;and now, for the runway.
For Fall/Winter 2025, Isabel Marant&mdash;now under the creative direction of both Marant and Kim Bekker&mdash;brought a new edge to the brand&rsquo;s signature Parisian nonchalance. Marant has long mastered the art of effortless dressing, but this season saw a shift, with influences drawn from the underground music and cultural scenes of &rsquo;80s England. Punk and new wave references were woven throughout&mdash;tartan prints, studded leather, and distressed knits with metallic &ldquo;piercings&rdquo; all pointed to an attitude that was refined-rebellious. Pinstripe double-breasted suiting nodded to the era&rsquo;s sharp tailoring, while asymmetrical tops with snap closures hinted at biker jackets.
Accessories played a defining role in shaping the collection&rsquo;s narrative. Belts cinched waists, creating structure against the looser silhouettes, while jewelry and bags reinforced the brand&rsquo;s knack for turning vintage influences into something distinctly modern. Contrast came through the use of denim, lace, and frilled accents. The styling, always a Marant strong point, made each look feel like an effortless extension of a well-curated wardrobe.

Isabel Marant Fall/Winter 2025

Isabel Marant | Fall Winter 2025/2026 | Paris Fashion Week

Courtesy of Isabel Marant.

Seonghwa Walks Isabel Marant’s Fall/Winter 2025 Show

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Seonghwa Walks Isabel Marant’s Fall/Winter 2025 Show

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