<p>Gucci&rsquo;s latest must-have, the Softbit bag, perfectly captures the brand&rsquo;s chic &lsquo;casual grandeur&rsquo; ethos. Already a sensation in South Korea, it's now set to make waves in the Philippines &mdash; bringing timeless elegance with a contemporary twist.</p>

<p><strong>Gucci</strong>&rsquo;s latest offering, the <strong>Softbit bag</strong>, is already making headlines in South Korea and is set to grace the Philippines this April. A masterful blend of heritage and modernity, the Softbit revisits the House&rsquo;s iconic half Horsebit detail &mdash; first introduced in the 70s as a decorative motif on bags.</p>
<p>Once an emblem of both elegance and functionality, the half Horsebit enjoyed prominence throughout the decades before slipping out of focus in the early 2000s. Now, over twenty years later, it emerges anew on the Softbit, embodying Gucci&rsquo;s &lsquo;casual grandeur&rsquo; ethos with a thoroughly contemporary twist.</p>

<p>This revival feels both timely and timeless, marrying the signature Gucci aesthetic with fresh, refined silhouettes that appeal to the modern luxury consumer. The Softbit&rsquo;s structured yet supple design makes it a versatile accessory, perfect for elevating day-to-day ensembles or enhancing eveningwear with a touch of understated opulence.</p>

<p>The bag has already debuted to much acclaim in South Korea, spotted on the arms of stylish celebrities and influencers. Below, we round up how these K-influencers styled the bag of the season.</p>

<p>How Korean Celebrities Are Styling the Gucci Softbit Bag</p>

<h4 class="p1" style="text-align: center;"><span class="s1"><b>Leeseo of Ive</b></span></h4>

<p>Sporting the rich brown version of the Softbit, Leeseo opted for a feminine and sweet ensemble featuring a trendy, textured skirt and jacket in white. The entire look is soft and ethereal; perfectly highlighting the K-Pop star's airy energy.&nbsp;</p>

<h4 class="p1" style="text-align: center;"><span class="s1"><b>Kim Na Young</b></span></h4>

<p>For Youtuber Kim Na Young, the internet personality went for a casual, cool, off-duty look to pair with her Gucci Softbit. To accent the bag, she even wore matchy Gucci Horsebit loafers in a nice camel brown.</p>

<h4 class="p1" style="text-align: center;"><span class="s1"><b>Ashley Choi</b></span></h4>

<p>Known for her playful and trendy aesthetic, Korean influencer Ashley Choi went for a Y2K preppy outfit to pair with her Gucci Softbit in black. The look proves the versatility of the leather must-have and it's undeniably functional form.&nbsp;</p>

<h4 class="p1" style="text-align: center;"><span class="s1"><b>Shin Hyunji</b></span></h4>

<p>Trust a model to wear an all-black ensemble with the Softbit. For runway veteran Shin Hyunji, the stunner played with textures and gave the Gucci It Bag a tough outlook with her sleek leather jacket over a simple LBD.&nbsp;</p>

<p>Model Yoon Ejae dressed up her Softbit with a look that screamed "Quiet Luxury." Chic in soft, layered neutrals, Ejae opted to make her Gucci leather bag pop as the only earth-toned piece of her entire ensemble.&nbsp;&nbsp;</p>
<p>The Gucci Softbit will officially launch in the Philippines on April 3rd at Gucci Greenbelt 4, with a wider release across all Gucci stores in Manila and Cebu from April 17. Fashion aficionados will no doubt relish the opportunity to embrace this reimagined icon&mdash;a testament to Gucci&rsquo;s enduring allure and innovation.</p>

Discover the Functional Designer Bag That's All the Rave In Korea

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