Blackpink's Jennie Stars in Chanel's Première Édition Originale Watch Campaign

A new muse join Lily Rose Depp in fronting the campaigns for Chanel's iconic Première Édition Originale timepiece and it's none other than Jennie of Blackpink! This won't come as a surprise to many as the K-pop idol and global superstar has been affectionately dubbed "Human Chanel" by many fans for her fashion and jewellery campaigns for the maison. Just recently, Jennie starred in the French label's Coco Crush campaign so to model their signature watches looks to be a natural development for their continued collaboration. 

Shot by legendary creatives Inez & Vinoodh, the campaign sees Jennie in a plush, yet traditional looking Parisian apartment, getting ready for night out, lounging in a tub or in bed and simply living her best life with her Première Édition Originale keeping time. The timepiece takes all the signature elements of the maison from the chain straps referencing similar ones on their handbags to its face that's reminiscent of the shape of their No.5 fragrance bottle, Jennie certainly embodies that same Parisianje ne sais quoi.