Here&rsquo;s why you need to take a trip to their new flagship store in BGC.

Nike unveiled its newly revamped store in Bonifacio Global City to the public last May 21, 2022. The brand&rsquo;s flagship store is the largest one yet in the entire Southeast Asia region, with the two-floor building covering a total of 14,000 sq. ft. in the heart of Taguig. However, its massive floor space is not without reason as Nike Fort sets itself apart from other retail spaces with its diverse selection of products. From lifestyle and athleisure to sportswear tailor-made for basketball, running, and yoga, among others, the Nike Fort store is sure to have the product perfect for any occasion.
While the women&rsquo;s section is located on the first floor, Nike Fort's premises are inclusive by providing both stairs and an elevator to ensure that its men&rsquo;s section remains equally accessible to all patrons. The flagship is further divided into three service-centric sections for Nike enthusiasts to enjoy: the Experience Studio, the Sports Hub, and the City Replay Zone.&nbsp;

Strategically situated at the flagship&rsquo;s leftmost corner is the Experience Studio which serves as a recreational and wellness cove for sports fans to enjoy. True to Nike&rsquo;s facets of training, it boasts a compact basketball court equipped with hardwood flooring, basketballs, and similar free-to-use equipment. Prior to its public launch, Nike Fort held a complimentary fitness session for brand members to enjoy &mdash; an inside look at the further events to come at the studio.

Moreover, Nike Fort provides all-around customer service as proven by their accommodating retail personnel. With a myriad of sales staff deployed around the store, the flagship is more than ready to assist the clientele with up-to-date information on the latest drops. As such, the Sports Hub similarly offers a concierge service to aid customers in booking styling services and sports activities around the Metro.

The City Replay Zone is divided into two sections: the Service-Customise area on the first floor and the Silk Screen area located upstairs. Nike Fort pays homage to Filipino roots through these features which allow patrons to browse through a wide variety of hyperlocal products. This dual service provides customers the opportunity to further customize their t-shirts, tote bags, caps, and shoe purchases with the flair and artistry of local and home-grown talents.

Through this newest venture, Nike Fort raises the bar for customer experience in sportswear stores around the region. The revamped flagship is located at B3, 9th Avenue, Bonifacio High Street, Bonifacio Global City, Taguig. The addition of new golf and tennis sections is among Nike Fort&rsquo;s plans for the latter half of the year&mdash;further trailblazing retail experience in the country.

Images courtesy of Nike Park Philippines

Nike’s Biggest Store in Southeast Asia Just Launched in the Philippines

L'OFFICIEL PHILIPPINES  March 2024- Park Gyu Young 600PHP 

L'OFFICIEL PHILIPPINES February 2024 Digital -James Reid 

Nike’s Biggest Store in Southeast Asia Just Launched in the Philippines

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