Famed for its 'bum-sculpting' leggings, Sweaty Betty's new flagship promises stylish workout wear and free in-store classes in the future.

<p>Founded in London in 1998, activewear brand Sweaty Betty makes its debut in Singapore with their new 1,150 square-foot store at ION Orchard. What makes the brand unique is its all-female design team. Translation? They know just what women want — and need — out of their athleisure.</p>

<p><iframe frameborder="0" height="800" scrolling="no" src="https://www.instagram.com/p/CJyi8POMv07/embed" width="100%"></iframe>The brand brings with it their entire range of multi-sport activewear, as well as a selection of their lifestyle pieces. You'll have the usual range of stylish sports tops and leggings for a variety of activities — including yoga, swimming and cycling — along with a selection of sharp office-to-gym pieces like dresses and jumpsuits.</p>


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<p>Fans of the brand are particularly fond of their 'bum-sculpting' leggings. Of the Power Sculpt Workout Leggings — one of their bestsellers — one woman wrote: "They were very flattering thanks to the supportive yet stretchy construction (and) a backside-enhancing seam."</p>

<p><iframe frameborder="0" height="800" scrolling="no" src="https://www.instagram.com/p/CPqlALxM5nN/embed" width="100%"></iframe></p>

<p>Beyond just aesthetics, women say they appreciate how well they hold up during high-intensity workouts: "They fit well and are more compressive in my knees and calves, where I need it," wrote one user on Reddit.</p>

<p>Though the brand doesn't have a dedicated online store for Singapore, you can place and order on their <a href="https://www.sweatybetty.com/">international site</a> — if you'd prefer not to head out — which offers free express shipping to Singapore with no minimum spend.</p>

<p><iframe frameborder="0" height="800" scrolling="no" src="https://www.instagram.com/p/COPaCGKrtex/embed" width="100%"></iframe></p>

<p>Sweaty Betty also has plans to offer free in-store community classes that are suitable for women of all levels and abilities — something their other global outlets also provide.</p>

<p>"Fitness now represents more than simply exercise," said CEO Julia Straus. "It's a lifestyle for so many women around the world."</p>


British Activewear Brand Sweaty Betty Opens its First Store in Singapore

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British Activewear Brand Sweaty Betty Opens its First Store in Singapore

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