With unique tours and over 800 flavor combinations, Princes Street is an eye-opening experience that will leave you with a newfound appreciation for whisky.

For the uninitiated, whisky can be an intimidating drink. But getting into it doesn&rsquo;t have to be: your first foray into whisky can be a highball, a whisky sour, an old fashioned &ndash; there are countless options. Even a shot of whisky with a little water can help ease you into it.&nbsp;
Johnnie Walker knows that not everyone is ready for a neat whisky. But they also know that whisky is too good not to experience. That&rsquo;s why they built Princes Street, an eight-storey whisky experience for drinkers from all parts of the whisky journey.

Located in the heart of Edinburgh, Scotland, Princes Street is the centerpiece of Johnnie Walker&rsquo;s 185-million pound investment into Scotch whisky tourism. It was developed over the course of four and a half years, and was established with a vision to make whisky more accessible through personalized experiences that will leave visitors with a newfound appreciation for the liquid.
There are several tours one can choose from at Princes Street, covering a wide spectrum of whisky drinkers. Their signature tour is the Johnnie Walker Journey of Flavor, a five-star multimedia experience that caters to both whisky lovers and those just dipping their toes.&nbsp;
Before the tour begins, you take a quiz to determine your personal flavor profile, which then allows Johnnie Walker to tailor the tour to your taste buds. What follows is a 90-minute sensory experience centered around whisky, where you will also be served three different whisky cocktails made bespoke for your preferences.

The other tours include Stir at the Explorer&rsquo;s Bothy, a food and whisky pairing experience featuring dishes from Michelin-starred chefs James and Maria Close; Johnnie &amp; the Chocolatier, a luxury whisky and artisanal chocolate tasting; Whisky Explorers at the Explorer&rsquo;s Bothy, a 60-minute tutored whisky tasting; and Whisky Maker&rsquo;s Cellar, which takes you to Princes Street&rsquo;s underground cellar to taste whiskies straight from the cask.
Apart from the tours, Princes Street&rsquo;s must-sees are its two rooftop bars that crown the building: the 1820 bar and Explorer&rsquo;s Bothy. The 1820 bar offers both food and drink, along with sweeping views of the city and Edinburgh Castle from its balcony. Its concept takes inspiration from John Walker&rsquo;s time as a grocer in the year 1820 &ndash; if he opened a bar, what would that look like? The bar&rsquo;s menu combines fresh, seasonal products with herbs and spices from all over the world, making for a unique drinking experience only found in Princes Street.&nbsp;

The Explorer&rsquo;s Bothy, on the other hand, is the perfect place to hone your whisky palette &ndash; it has 150 whiskies stocked on its shelves, waiting to be enjoyed. In the middle of the Explorer&rsquo;s Bothy is a swirling sculpture adorned with the names of Johnnie Walker&rsquo;s various distilleries, perhaps signaling the kind of experience to expect at the Explorer&rsquo;s Bothy: whisky with a twist. Here, the aforementioned Stir tour takes center stage, pairing innovative whisky cocktails with small plates thoughtfully crafted from the chefs of renowned restaurant Raby Hunt.

More than creating a unique experience, Johnnie Walker is dedicated to making Princes Street an experience for all, and not just for the typical whisky enjoyer. And they&rsquo;ve succeeded so far: according to the brand, half of Princes Street&rsquo;s visitors are women, and just a bit over half are not regular Scotch whisky drinkers. Additionally, Princes Street has also received a five-star VisitScotland accreditation, along with the Icons of Whisky award for Visitor Attraction of the Year, among other awards.

With more than 800 flavor combinations, there is certainly a drink for even the most skeptical drinkers at Princes Street. In fact, one person could visit everyday for more than two years and not have the same experience twice. If there is anything to learn from Princes Street, it&rsquo;s that whisky, and Johnnie Walker in particular, is a drink for everyone.
Johnnie Walker is available online at Diageo&rsquo;s official <a href="https://www.lazada.com.ph/shop/diageo?path=index.htm&amp;lang=en&amp;pageTypeId=1">Lazada store</a>, and in S&amp;R locations nationwide. For more information, visit Johnnie Walker&rsquo;s <a href="https://www.johnniewalker.com/en-ph/">website</a>.
Drink responsibly. Visit the <a href="https://www.drinkiq.com/">DrinkIQ.com</a> site to learn more about alcohol facts.

Enter the World of Whisky at Johnnie Walker’s Princes Street

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