Timeless style and a tribute to tradition. The Zegna Fall/Winter 2025 show was all about luxury, with 50 top clients having exclusive access to the Vellus Aureum collection.

"The fashion show is a springboard that goes beyond the collection itself." These are the words of Alessandro Sartori, creative director of Zegna, who, for Autumn/Winter 2025-26, is introducing an ultra-exclusive shopping formula for its top clients. It is no news that the brand is increasingly expanding its range of action, with lifestyle experiences for high-spending customers. Visits to the wool mill, explorations of the Zegna Oasis, and appointments around the world with Villa Zegna are an effective tool for communicating the history and values of the brand. But here, the level of attention to the customer is raised.
In the venue set in the prairies of Australian sheep flocks, in addition to the press and buyers, one hundred high-spenders will be seated, fifty of whom, starting tomorrow and for three days, will have access to an exclusive shopping experience here in Milan. Thanks to the unique Zegna production chain, from sheep to shop, they will be able to order garments seen at the fashion show, adapted to their size, and then have them delivered after four weeks.

"Think slow, act fast &ndash; this is the attitude we must have today to satisfy a public that represents 4% of our community but whose purchases account for 40% of the total,&rdquo; explains Gildo Zegna, president and CEO of the group. But what can these lucky few focus on to enrich their already well-stocked wardrobe? &ldquo;The attitude continues to revolve around the concepts of easiness, soft lines, and elegance, designed to bring out the personality of those who wear our clothes &ndash; a transversal public, from 25 to 70 years old,&rdquo; explains Sartori. &ldquo;For inspiration, we started from the wardrobe of the founder, who used to go to Turin to have both his clothes and his shoes made by local artisans.&rdquo;

And references to Ermenegildo can also be found in the Vellus Aureum capsule collection, which will be available in selected stores from February 5. Made with the finest wools usable for production (between 12 and 13 microns, even thinner than baby cashmere, which is around 13.5), it pays tribute to one of the founder&rsquo;s many insights. In 1963, Ermenegildo Zegna created a prize for the thinnest yarn of the year, awarded to Australian breeders. &ldquo;We have developed even consistent fabrics starting from the maximum usable finenesses, arriving at surprising results &ndash; even for us,&rdquo; adds Sartori. &ldquo;The meaning of all this research is clear: to give life to garments to wear and to pass on. Born today to last over time.&rdquo;

Zegna's Fall/Winter 2025 Collection Threads Legacy Into Vellus Aureum

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Zegna's Fall/Winter 2025 Collection Threads Legacy Into Vellus Aureum

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