L'Officiel Philippines was in Paris to see Pharrell Williams' debut as the storied French brand's new creative director.

The Louis Vuitton Spring/Summer 2024 Men&rsquo;s Collection orbits the sun as a focal point for opportunity, responsibility and enhancement. In his first proposal for the Maison, new Men&rsquo;s Creative Director Pharrell Williams looks to the sun as a universal source of life: a radiance that energizes, heals and unifies humans across cultures and creeds. The show was presented on Pont Neuf, the oldest bridge in the French capital, in ever-present view of the adjacent Louis Vuitton studios. It embodies a metaphorical connection between Paris and Virginia, Williams&rsquo; American home state. The formative premise is epitomized in styling elements and in American varsity jackets amplified through the Parisian confection of the Maison&rsquo;s ateliers. The premise encourages a study of the sporty wardrobe in tracksuits and knitwear re-contextualized with pearl embroidery or the classic Monogram.

The Louis Vuitton initials become the emblem of a new culture of LVERS: a state of mind founded in warmth and well-being. Employed in graphics and embellishments, the marque represents a culture of a diverse global community connected by a like-minded appreciation for the core values of the brand: the discernment, the savoir-faire, and the curation of its iconographic elements. The sentiment fuels an attention to detail from the macro level of the techniques and materials of garments and accessories to the micro level of buttons, rivets and zips; each component treated with the same amount of love. The LVERS emblem likewise nods at the slogan of Williams&rsquo; home state: &ldquo;Virginia is for lovers.&rdquo; Revived from the archives, a Marque L. Vuitton D&eacute;pos&eacute;e logo appears throughout the collection.

Damoflage splices the heritage Damier pattern of Louis Vuitton with camouflage in a reflection of two diverse domains of style, in simultaneous tribute to Williams&rsquo; long-time friends in Paris. Employed in three hues across accessories, workwear, indigo denim, pyjama silhouettes, in the intarsia of knitwear and furs, and in the jacquard of tailoring, the pattern morphs the signifier of Louis Vuitton with a defining factor in Wlliams&rsquo; personal style lexicon. The outdoor sensibility of camouflage is echoed in colorized landscape motifs featured in prints and jacquards across blanket coats, blousons, pyjamas and shirting, and in coats and bags laser-cut in the Louis Vuitton flower pattern.

Explorer caps and glamping hats appear in Damoflage or in Damier, while the latter graces bucket hats with LVERS studs likewise interpreted in fur with pearl chains. Damier crochet beanies are rendered in primary colours reflected in baseball caps adapted from the Speedy bag. A hybrid block cap morphs a bucket hat with a cap, a blocked flat cap nods at DJ hats, and flat caps with dandy ear warmers are crafted in Epi, takes on the Damier, and fur. Magnified fur gloves in intarsia Monogram draw on cartoon imagery. Fur mittens with matching scarves evoke the Damoflage in intarsia. Dandy belts appear in antique-effect metals with gems and pearls, chain belts with rhinestone-encrusted buckles, and pearl constructions. Utilitarian LVERS belts in Damoflage conjure an outdoors sensibility echoed in micro Speedy bags attached to leather bracelets.

All photos courtesy of Louis Vuitton

Notes on the Louis Vuitton Men's Spring/Summer 2024 Show

L'OFFICIEL PHILIPPINES  March 2024- Park Gyu Young 600PHP 

L'OFFICIEL PHILIPPINES February 2024 Digital -James Reid 

Notes on the Louis Vuitton Men's Spring/Summer 2024 Show

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