The F1 champion&rsquo;s latest partnership signals a new era in both sport and style.

Lewis Hamilton is stepping into a new chapter&mdash;both on and off the track. After making headlines with his high-profile switch from Mercedes-AMG to Scuderia Ferrari, the seven-time Formula 1 World Champion has now signed on as Lululemon&rsquo;s latest brand ambassador. The move follows the end of his long-running partnership with Tommy Hilfiger and signals a fresh direction for the racing legend, who joins a roster of elite athletes representing the brand.
For Hamilton, the partnership is about more than just apparel. &ldquo;Lululemon product is such high quality, looks amazing, and ultimately delivers the performance I need it to,&rdquo; he said. &ldquo;I&rsquo;m excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves.&rdquo; As part of his role, he will collaborate with Lululemon&rsquo;s research and innovation teams to refine its athletic and lifestyle collections, while also working on advocacy initiatives through the brand&rsquo;s Centre for Social Impact and his own foundation, Mission 44.

Beyond his dominance in Formula 1, Hamilton has long been a fixture in the fashion world, known for his risk-taking style and front-row appearances. But his influence extends beyond aesthetics&mdash;he&rsquo;s a vocal advocate for diversity, equity, and inclusion, using his platform to push for change both in motorsport and beyond. His partnership with Lululemon reflects that balance of performance and purpose, merging technical excellence with a broader cultural impact.
The collaboration kicks off with Hamilton starring in Lululemon&rsquo;s upcoming &ldquo;No Holding Back&rdquo; campaign, which highlights the resilience, discipline, and mindset required to be a champion. Whether behind the wheel or fronting global fashion campaigns, Hamilton continues to redefine what it means to be an athlete in the modern era&mdash;proving, yet again, that his influence knows no limits.

Courtesy of Lululemon.

Lewis Hamilton Is Lululemon’s Newest Brand Ambassador

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Lewis Hamilton Is Lululemon’s Newest Brand Ambassador

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