G-SHOCK has just dropped its latest Tough Like You campaign, and it’s all about celebrating those who tackle life head-on. If you’re someone who doesn’t back down from a challenge… this is right up your alley.
At the heart of this campaign is the new G-STEEL color-dial series. These watches aren’t just for show—they’re built to last. With a stainless-steel bezel and an inner case made of glass fiber-reinforced resin, the G-STEEL is designed to take whatever life throws at it. Available in classic black, sleek blue, and vibrant green, these watches don’t just look good—they’re also eco-friendly, thanks to the bio-based resin bands.
G-SHOCK also teamed up with Dwight Ramos, the basketball star from Gilas Pilipinas and Japan’s B.League, for this campaign. Standing tall at 6’4”, Ramos knows a thing or two about toughness. He’s faced his fair share of challenges, both on and off the court, but like the G-STEEL series, he’s always come out stronger.
And if you’re into watches that are as functional as they are stylish, you’ll want to check out the GBM-2100 series. It’s an upgrade from the classic GM-2100, now with Bluetooth and solar power, so you’re always connected and ready to go. Whether you’re heading to a business meeting or out for a casual day, this watch has you covered. Have a look at the watch below:
Starting at P18,300, the GBM-2100 series is available at all authorized G-SHOCK stores nationwide.
