Since the launch of the #BeYourOwnBOSS campaign, the brand has been calling for a life guided by style and confidence. For the fall/winter 2024 season, the label is calling on select muses to convey this message.

<a href="https://www.lofficielibiza.com/hommes/corpcore-the-boss-spring-summer-2024-fashion-show" target="_blank" rel="noopener">BOSS</a>&nbsp;continues to distinguish itself with its&nbsp;timeless style, blending classic elegance with bold modernity. Known for its impeccable cuts and high-quality materials, the brand offers collections that combine sophistication and comfort, adapting equally well to office wear and more casual looks, always with a touch of chic.&nbsp;BOSS&nbsp;places particular emphasis on clean designs and sober colors, while subtly integrating contemporary touches that reflect current trends, making its pieces both refined and resolutely current. For the&nbsp;autumn-winter 2024 season, with the return to the office, the brand offers a wardrobe faithful to its DNA, which invites you to embrace your personality, and assert it with confidence. The mantra:&nbsp;everyone is their own BOSS.

To bring this new chapter in the&nbsp;BOSS&nbsp;story to life, many celebrities have lent their image, but also revealed a bit of their personality and ambition. For menswear, British football legend and fashion icon&nbsp;<a href="https://www.lofficielibiza.com/culture/victoria-and-david-beckham-25-years-of-marriage-photos" target="_blank" rel="noopener">David Beckham</a>&nbsp;appears in his first campaign since announcing his partnership with the brand. Alongside him, Nigerian singer-songwriter&nbsp;Burna Boy&nbsp;and South Korean actor and model&nbsp;Lee Jong-Suk&nbsp;join the&nbsp;BOSS&nbsp;family with Italian tennis player&nbsp;Matteo Berrettini, once again the brand ambassador for the watches, jewelry, and eyewear licenses. Brazilian model <a href="https://www.lofficielibiza.com/fashion/gisele-bundchen-best-fashion-campaigns" target="_blank" rel="noopener">Gisele B&uuml;ndchen</a>&nbsp;returns as the female face, accompanied by the famous&nbsp;<a href="https://www.lofficielibiza.com/culture/naomi-x-boss-launch-dinner-lfw-images" target="_blank" rel="noopener">Naomi Campbell</a>, who is also the brand ambassador for the licenses this season.

The new Autumn/Winter 2024 collection is available in all BOSS and partner stores, and on the&nbsp;<a href="http://www.boss.com/" target="_blank" rel="noopener">boss.com</a>&nbsp;website.

BOSS' Latest Campaign Celebrates the Power of Finding Your Voice and Being Your Own Boss

L'OFFICIEL PHILIPPINES  March 2024- Park Gyu Young 600PHP 

L'OFFICIEL PHILIPPINES February 2024 Digital -James Reid 

L'OFFICIEL PHILIPPINES APRIL 2024-Gulf Kanawut 600PHP

BOSS' Latest Campaign Celebrates the Power of Finding Your Voice and Being Your Own Boss

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