Roaming around the world is one thing; sharing stories from across the globe is another. TUMI&rsquo;s &ldquo;Built for the Journey&rdquo; campaign spotlights well-known personalities in short films.

With TUMI being the diverse brand that it is, it comes to no surprise that the international travel and lifestyle label is one to involve renowned personalities and individuals in their array of campaigns. The TUMI crew--as they fondly call it--features some of the best and most innovative people in their respective fields. And this fall, TUMI is set to launch their global campaign entitled &ldquo;Built for the Journey&rdquo;. 
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The campaign documents and puts forward the intricacies of each journey undertaken by well-known professionals within the sports and entertainment industries. The TUMI Crew and their endeavors will be brought to life and show new colors through the directorial workings of esteemed film director Jesse Moussallem. Traveling from coast to coast and embarking on a global journey, Jesse was able to capture the unique stories and turn them into astonishing short films. Pro-footballer Son Heung-min, singer-songwriter Gracie Abrams, actor and recording artist Anthony Ramos, and McLaren Formula 1 driver Lando Norris were all selected and took center stage in the &ldquo;Built for the Journey&rdquo; short films. The TUMI Crew is an empowering group--passionate and driven. Each member showcases the 19 Degree Aluminum, TEGRA-LITE&reg;, and McLaren collections. Throughout the chapters of the campaign, audience members are allowed access into the inner workings of each TUMI Crew member.
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The first of the &ldquo;Built for the Journey'' stories is centered around South Korean footballer Son Heung-min. Embodying the skill-sharpening trait of repetition and the characteristic of determination, Son Heung-min showcases his undeniable sportsmanship and grit, as he relies on his TUMI 19 Degree Aluminum hardside cases to protect what is important to him in a durable and stable manner.
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The three docu-campaigns will debut throughout September and October. Gracie Abrams&rsquo; short film launched on September 15. Her story recounted her first international tour which took her on a trip to Paris. Part of the journey was keeping her valuables safe and intact. That&rsquo;s precisely why her durable and sustainable TEGRA-LITE&reg; luggage was the one for her jet setter needs. The campaign was inspired by her original song &ldquo;For Real This Time&rdquo;.

In the eyes of Anthony Ramos, Puerto Rico was formative for him. Exploring his roots and heritage, the actor and recording artist helped him forge a deeper connection with his family. He had a special bond with the island. TUMI&rsquo;s TEGRA-LITE&reg; made his trip even more memorable--even writing a song titled &ldquo;Maleta&rdquo; which means &ldquo;bag&rdquo; in Spanish. Creativity was cultivated in Puerto Rico.

On October 13, the final chapter will reveal the newest TUMI | Carbon Fiber CFX collection with McLaren Formula 1 driver Lando Norris at the forefront of the campaign short film. He shared his vision for the future--featuring scenic sights outside of London. His story is one that matches the TUMI | McLaren collection. Both are innovators of technology and design.
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TUMI revolves around sharing stories that inspire many. The human experience and human spirit are at the very heart of the brand, as the world shapes each individual--just like the TUMI Crew members featured in each campaign installments.&nbsp;

Watch the documentary-style campaign here:
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TUMI Built for the Journey

Built for the Journey | Anthem Video

TUMI Takes Everyone on a Journey in their Latest Campaign

L'OFFICIEL PHILIPPINES  March 2024- Park Gyu Young 600PHP 

TUMI Takes Everyone on a Journey in their Latest Campaign

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