Rihanna is never afraid to push the boundaries, and this time, she's scoring with PUMA. The latest Avanti LS model, part of the FENTY x PUMA collaboration, is a bold reimagining of the iconic Avanti shoe.

Combining PUMA's sporting heritage with Rihanna's forward-thinking vision, the Avanti LS sneaker&nbsp; promises to become the centerpiece of the most cutting-edge wardrobes.

The Elegance of Minimalism, According to Rihanna

The Avanti LS embodies modern minimalism in its purest form. Slim, lightweight, and resolutely contemporary, this shoe retains the codes of its predecessor while adding touches of freshness. Inspired by the legendary PUMA King, a mythical football shoe, the Avanti LS is adorned with royal blue suede, enhanced with gold details, a sleek cream Formstrip ,and a classic gum sole, a nod to the pitches of yesteryear.
The details don't lie: the shoe stands out for its bold heel, adorned with small rubber studs that subtly recall the model's footballing origins: a perfect fusion of sports performance and fashion aesthetics.

Rihanna, Inspiration at the Service of Style

Rihanna's creative touch is omnipresent in this reinterpretation. Inspired by the world of football, she has transformed the Avanti into a sneaker capable of seducing streetwear lovers as much as savvy fashionistas. With its sleek look and playful colorway, the Avanti LS is part of the current trend of low-profile silhouettes, which revisit classics with a contemporary touch.
Already spotted on Rihanna's feet during her outings on the streets of New York and at the Giorgio Baldi restaurant, the Avanti LS proves that it can be worn with a sophisticated dress as well as a casual ensemble. Versatile, it adapts to all occasions, from brunch to the red carpet.

4 Reasons To Buy the New Avanti LS

<ul>
<li class="p1" style="text-align: left;">Its exclusive design: the shoe cleverly combines sport and fashion, under the direction of Rihanna.</li>
<li class="p1" style="text-align: justify;">Its vibrant color: its royal blue and its golden details do not go unnoticed.</li>
<li class="p1" style="text-align: justify;">Its combo was comfort and lightness: the model has been designed to follow all your movements.</li>
<li class="p1" style="text-align: left;">A collector's item: this limited edition promises to become a must-have.</li>
</ul>

A Limited Edition Not To Be Missed

Sneakerheads and Rihanna fans will have to be quick. Available in limited quantities for both men and women, the FENTY x PUMA Avanti LS will go on sale for &euro;120 . The date is set: January 16 at 10 a.m. EST, exclusively on <a href="https://eu.puma.com/fr/fr/home" target="_blank" rel="noopener">PUMA.com</a> .

Rihanna Reimagines PUMA's new Avanti LS

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