The gender-neutral makeup and fragrance line cherished by Virgil Abloh has officially launched and entered the global beauty market.

Before becoming known to the public with its Paperwork product line, Off-White also collaborated with the original Korean brand - AMOREPACIFIC to enter the extremely competitive beauty market here, with no less than 100 brands. are co-existing.
It was a limited product launch and was only sold directly at the Korean chain AMOREPACIFIC. All products are contained in the "Protection box" including necessary beauty and hygiene products from cotton pads, moisturizing masks, cushion foundation to lip balms and masks. All products are designed with Virgil's famous branding: 2-way arrows and quotes. The case can be carried on a black and white strap with the logo running down the side of the pendant. Besides "Protection box", "Play Kit" was launched by the brand as an accompanying product, adapting Off-White's street style into the famous board game from the land of kimchi "yut-" nori".
The cooperation with AMOREPACIFIC brings Off-White huge benefits when the brand recognizes a large amount of revenue from beauty products, like how many luxury giants have begun to "invade" and eat. should have been made with cosmetics a long time ago.

Starting from April 20, 2022, Off-White officially entered the race of cosmetics. The fashion label branched out into the beauty category with the Paperwork brand, following the success of its predecessors such as CHANEL, Dior, Valentino, Tom Ford, Gucci, Georgio Armani, Marc Jacobs and especially Herm&egrave;s. Conceived to allow everyone to express themselves regardless of age, gender and race, Paperwork was created by Virgil Abloh before his death in the Fall of 2021 and it is out now. for the first time (secretly within Off-White) on the Fall Winter 2022 runway.
Accordingly, the Paperwork product line will be launched first with perfume and will expand to makeup cosmetics and nail polish later. Paperwork's first drop includes 4 scents, 6 face and body creams with makeup stickers and six nail polish colors.

As part of the first group of products to be launched, four fragrances are a collaboration between Virgil Abloh and scent experts Alexis Dadier, Jerome Epinette, and Sidonie Lancesseur. In particular, &ldquo;Solution No. 1&rdquo; is a fresh, sporty, and sexy fragrance following the trend of the 90s. &ldquo;Solution No. 2&rdquo; will favor confidence, freshness, and energy with notes of mandarin leaves and orange blossom. &ldquo;Solution No. 3&rdquo; is described as a modern, romantic, and seductive fragrance of Grasse rose, a scent that is sure to suit dinner events. Finally, &ldquo;Solution No. 4&rdquo; is a combination of warm woody notes and very natural notes of grass and leaves.

The bottle design is also the next reason why "Solution" scents from Paperwork will definitely sell well. After all,&nbsp; "packaging"&nbsp; has always been one of the reasons that make luxury beauty products more popular. &nbsp;&nbsp;&nbsp;

Off-White Officially Joins the Beauty Market with Paperwork Cosmetics

L'OFFICIEL PHILIPPINES  March 2024- Park Gyu Young 600PHP 

L'OFFICIEL PHILIPPINES February 2024 Digital -James Reid 

Off-White Officially Joins the Beauty Market with Paperwork Cosmetics

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