The unapologetically authentic rapper also shows off her glam side as she takes center stage in the American label's Fall 2023 campaign.

<a href="https://www.lofficielsingapore.com/fashion/coach-collaboration-observed-by-us-kirsten-dunst-collection-fashion" title="Coach Collabs with Kirsten Dunst for Observed By Us Collection" target="_blank" rel="noopener">Coach</a> introduces a groundbreaking partnership, appointing artist and rapper Lee Young-ji as their inaugural global ambassador from South Korea. Lee will take center stage in <a href="https://www.lofficielsingapore.com/fashion/coach-fall-2022-collection-is-a-celebration-of-all-kinds-of-love" title="Coach's Fall 2022 Campaign is a Celebration of All Kinds of Love" target="_blank" rel="noopener">Coach</a>'s upcoming <a href="https://www.lofficielsingapore.com/fashion/blackpink-jennie-bts-jungkook-alexa-demie-calvin-klein-fall-2023-campaign" title="Blackpink's Jennie, BTS' Jungkook &amp; More Go Grungey In Calvin Klein's Fall 2023 Campaign" target="_blank" rel="noopener">Fall 2023 campaign</a>, marking a historic collaboration.
Having honed her rap skills from an early age, Lee Young-ji gained recognition by becoming the youngest and first female winner of the reality <a href="https://www.lofficielsingapore.com/culture/new-movies-tv-shows-k-dramas-to-watch-august-2023-disney-plus-netflix" title="7 Best New Movies &amp; TV Shows to Binge in August 2023" target="_blank" rel="noopener">TV series</a> High School Rapper. Her journey continued with a victory in the renowned rap competition Show Me the Money.&nbsp;Lee Young-ji<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">'s ability to convey her personal narrative through music resonates with <a href="https://www.lofficielsingapore.com/fashion/korea-first-coach-ambassador-yoon-chan-young-tells-all" title="Exclusive: Korea&rsquo;s First Coach Ambassador Yoon Chan-young Tells All" target="_blank" rel="noopener">Coach</a>'s "Courage to Be Real" ethos. This philosophy, centered on embracing one's authentic self, aligns with Lee's journey of self-expression.

Expressing her enthusiasm, Lee Young-ji shares, "I&rsquo;m thrilled to be an ambassador for <a href="https://www.lofficielsingapore.com/fashion/take-a-ride-with-coach-megan-thee-stallion-koki-jennifer-lopez-noah-beck" title="JLo, Megan Thee Stallion, Kōki, and More Take a Ride with Coach" target="_blank" rel="noopener">Coach</a>, a brand that I enjoy wearing and that inspires me. I can&rsquo;t wait to share what we&rsquo;ve been working on together and excited to continue to share my story as part of our collaborations."
Creative Director <a href="https://www.lofficielsingapore.com/fashion/coach-stuart-vevers-spring-summer-2022-salem-mitchell-coach-tv-90s-rupauls-drag-race" title="Stuart Vevers Talks '90s Nostalgia, 'Coach TV', and 'RuPaul's Drag Race'" target="_blank" rel="noopener">Stuart Vevers</a> commends Lee's unabashed and raw authenticity which she is known for throughout her career. She's often seen in national television without make-up and is well-known for her honest yet humourous way of speaking. "Young-ji is someone who inspires others by being herself," Vevers stated. "She reflects the spirit of confidence and self-expression that we champion at Coach, as well as our vision for a more inclusive fashion world through the Coach family."
Beyond music, Lee Young-ji has appeared on the TV game show Earth Arcade and hosted her own YouTube talk show My Alcohol Diary which sees the rapper interviewing some of the biggest names in K-pop, including <a href="https://www.lofficielsingapore.com/culture/blackpink-jisoo-ahn-bo-hyun-confirmed-dating-celebrity-couple-news" title="Blackpink's Jisoo and Ahn Bo-hyun Are Confirmed To Be Dating" target="_blank" rel="noopener">Blackpink's Jisoo</a>, <a href="https://www.lofficielsingapore.com/culture/aespa-korean-kpop-group-metaverse" title="Aespa: Representatives of the Metaverse Era" target="_blank" rel="noopener">Aespa's Karina</a> and <a href="https://www.lofficielsingapore.com/culture/bts-v-music-video-layover-album-debut-love-me-again-details" title="BTS V' Releases New MV &quot;Love Me Again&quot; for His Debut Solo Album 'Layover'" target="_blank" rel="noopener">BTS</a>' Jin just to name a few, in a laidback manner. Notably, 2022 saw the kick-off of her inaugural global tour, and now, anticipation mounts as she sets the stage for her Asia tour commencing this September. The Main Character world tour will encompass performances across Taiwan, Singapore, and beyond.

South Korean Rapper Lee Young-ji is Coach's Newest Global Ambassador

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