ITZY joins the Charles & Keith family and here are their campaign debut
ITZY makes us "wannabe" part of the Charles & Keith gang right now.
Hot off their comeback with "Sneakers", ITZY (@itzy.all.in.us), one of the hottest K-Pop girl group of today, has made another headline - joining the Charles & Keith family as its global brand ambassadors.
Consisting of five members, Ryujin, Yuna, Yeji, Chaeryeong and Lia, ITZY has risen to fame with a long list of hit songs including Dalla Dalla, ICY, Loco and more.
On their debut with Charles & Keith, ITZY says, ""It's an honour to be introduced as the new global brand ambassadors of Charles & Keith! We're so excited for this new relationship as we'll be able to show our unique chemistry, and the many new sides of ITZY with the brand. Please stay tuned for more ITZY and Charles & Keith moments in the future!"
And for their campaign debut, ITZY is cast in the Fall/Winter 2022 campaign sporting the hottest new designs from Charles & Keith, highlighting the Lula patent bags and shoes.
The campaign theme centres on confidence and commanding presence, both of which ITZY has in abundance. A versatile group with a magnetic presence, we can see how the ITZY girls rocked the looks from Charles & Keith with ease - be it on or off camera.
With the official campaign set to go live on 16th August 2022 and the collection worn by the girls to launch in the same month, we have some sneak peeks of the looks.
And there is nothing but love for these girls and their hottest picks from Charles & Keith. Scroll down and indulge yourself now.
“We could not be more thrilled to have ITZY join the CHARLES & KEITH family as the newest face of our brand,” said brand co-founder, Keith Wong. “As the voice of a new generation, the ITZY girls aren’t afraid to be true to themselves, and that’s what makes them the perfect addition to our family.”
Discover more on www.charleskeith.com.
