An all-eyes-on-me collection that explores the blurring boundaries of our lives &ndash; online and offline.

H&amp;M Innovation Stories was launched in early 2021 and comprises a series of themed collections dedicated to promoting sustainable materials, technologies, and production processes. This December, H&amp;M proudly presents the latest drop &ndash; the Metaverse Design Story collection. As the boundaries between our online and offline lives continue to blur, the launch of this initiative blends the craftsmanship of high fashion with the fantasy of virtual wardrobes.&nbsp;

Starring both physical ready-to-wear garments and digital garments, the collection is carefully crafted by the Institute of Digital Fashion. Several pieces feature recycled polyester fibers made from textile waste collected in partnership with our garment collection program. The collection also utilizes innovative materials such as REPREVE&reg; Our Ocean&trade; recycled polyester made from ocean-bound plastic bottles. Key pieces from the ready-to-wear collection blend eye-catching silhouettes with intricate embroidery and an internet-breaking color palette for men and women.

For women, it includes a fuchsia puff-ball mini dress and a ruffled purple mini dress that both resemble a flower in bloom. A corset-waisted, neon-yellow dress with a dramatic tulle skirt also takes center stage alongside a maxi dress with a trompe-l'oeil print and a halterneck party dress embellished with 100% recycled sequins. To finish the look, futuristic accessories take their cue from liquid metal that looks as though it's been plumped by pixels, winding around necks and wrists in the form of chokers, bracelet cuffs, and ear cuffs.

Meanwhile, menswear highlights include a forest-green faux fur coat inspired by landscapes from above, an oversized bomber jacket adorned with intricate beading, and a pair of extravagant ribbon-ruched pants and a matching suit in emerald-green velvet. For after-dark, one top features a boned corset waist with lace-up ties at the shoulders, and another style glistens all over with recycled glass beads. Aside from the jewelry, accessories include a pair of amphibian-like sneakers and an embellished cap to coordinate with the bomber jacket.

The metaverse offers a new way to look at personal style and the potential of ever-evolving, limitless wardrobes. The H&amp;M Innovation Metaverse Design Story collection will be available online at <a href="http://hm.com/">hm.com</a> starting December 8, 2022.

High Fashion Meets Virtual Fantasy in the Latest Innovation Story of H&M

L'OFFICIEL PHILIPPINES  March 2024- Park Gyu Young 600PHP 

L'OFFICIEL PHILIPPINES February 2024 Digital -James Reid 

High Fashion Meets Virtual Fantasy in the Latest Innovation Story of H&M

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