A curated collection honors transformation, renewal, and the beauty of tradition.

<a href="https://www.gucci.com/us/en/ca/gifts/lunar-new-year-c-lunar-new-year?srsltid=AfmBOoopN8ZriZ6k6twNXmX1uxEX_lODcEl_QAVO2dhGiSqll4ZKO7cM" target="_blank" rel="noopener">Gucci</a> ushers in the Lunar New Year with a dazzling new campaign featuring Global Brand Ambassadors <a href="https://www.instagram.com/captainmiao/?hl=en" target="_blank" rel="noopener">Ni Ni </a>and <a href="https://www.instagram.com/xz_1991x/?hl=en" target="_blank" rel="noopener">Xiao Zhan</a>. Under the creative vision of Sabato De Sarno, the campaign pays tribute to family, tradition, and the renewal embodied by the Year of the Snake.
At the heart of the campaign is an evocative portrayal of two families sharing a heartfelt moment. Framed through a window connecting their worlds, this fleeting yet profound glimpse symbolizes the enduring bonds of love and togetherness. Through festive rituals, Gucci encapsulates the warmth and intimacy that define the season, creating a timeless celebration of connection and renewal.

Xiao Zhan echoed these sentiments, &ldquo;Gucci&rsquo;s 2025 Lunar New Year selection incorporates exquisite craftsmanship and creative details. In its unique aesthetics, it captures the festive spirit in a modern way. As a global brand ambassador of the House, I am pleased to participate in this campaign once again. It brings everyone the joy of reunion at this special moment.&rdquo;

Ni Ni, reflecting on the campaign, expressed, &ldquo;The Year of the Snake is just approaching, and the serpent is a deep-rooted motif of Gucci. The 2025 Lunar New Year selection is adorable, combining the elegant shape of the serpent with agility. The story of reunion in the campaign conveys festive wishes that are warm and memorable.&rdquo;

To honor the occasion, Gucci has unveiled a curated collection inspired by the serpent, a motif deeply embedded in the House&rsquo;s heritage. Representing transformation and renewal, the serpent is reimagined in two striking color palettes: Gucci Rosso Ancora with pink and Gucci Rosso Ancora with blue. These festive hues elegantly highlight the sinuous curves of the serpent across the collection, blending archival Gucci codes with contemporary creativity.

Silk Flora scarves adorned with intricate serpent motifs harmonize the archival Flora pattern with blooming scenes, offering a luxurious nod to Gucci&rsquo;s design legacy. Accessories and ready-to-wear ensembles incorporate the distinctive GG Monogram, enriched by the snake&rsquo;s fluid movements, adding an air of mystique and wonder.

Highlights of the collection include the Horsebit 1953 loafers and Signoria slingback pumps, reimagined in Gucci Rosso Ancora patent leather with snake-detailed insoles, and the Gucci Re-Web sneakers crafted in beige and ebony Original GG canvas with subtle serpent accents. The Gucci Blondie bag, presented in vibrant red patent leather, features an enamel round Interlocking G detail, making it both a statement piece and a timeless keepsake.
Presented in rich, festive hues, the collection offers thoughtful gifts for loved ones and enduring treasures to commemorate the season&rsquo;s most cherished moments. Each piece reflects Gucci&rsquo;s legacy of exquisite craftsmanship and bold creativity, perfectly capturing the festive spirit of the Year of the Snake.

Gucci continues to redefine luxury and innovation while celebrating its heritage of Italian craftsmanship under the creative direction of Sabato De Sarno. With this latest campaign, the House reaffirms its place as a pioneer in blending modern aesthetics with timeless tradition.
Discover the Gucci 2025 Lunar New Year collection, now available in select boutiques and online at <a rel="noopener" target="_new" href="http://www.gucci.com">www.gucci.com</a>.

Gucci Welcomes the Year of the Snake with Ni Ni and Xiao Zhan

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