Launching on April 24, the collection embraces femininity in bloom, offering a glimpse into the world of Slavic style.

H&amp;M proudly unveils its collaboration with renowned Polish designer Magda Butrym, celebrated for her craftsmanship in ready-to-wear fashion. This special collection embraces femininity in bloom, offering a glimpse into the world of Slavic style.

Featuring womenswear, accessories, and jewelry, this partnership marks a milestone &mdash; H&amp;M&rsquo;s first collaboration with a Polish designer in its two-decade history of designer partnerships, showcasing Butrym&rsquo;s heritage and distinctive creative flair.

&ldquo;I really see this collection as a chance to invite people into our world&mdash;and to celebrate femininity, and the flower. Each piece brings its own sense of Slavic romance, while paying homage to the history of our brand,&rdquo; Butrym shares.

A rose serves as the collection&rsquo;s central motif. To Magda, it is the perfect symbol of womanhood: both soft and confident, delicate and independent, arresting and ever-growing.
The collection also marks the 10th anniversary of the Magda Butrym brand, revisiting some of its most beloved silhouettes. It brings back signature pieces from the house&rsquo;s archive, from diaphanous dresses that mimic blooming petals to wide-shouldered tailoring and structured, oversized coats. Key highlights include a red ruffled gown reminiscent of a bouquet of roses, a sweeping crochet lace gown, and a rich burgundy leather coat.

The collection will be available at hm.com and in select stores starting April 24, 2025.

Everything You Need to Know About H&M’s Collaboration With Magda Butrym

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Everything You Need to Know About H&M’s Collaboration With Magda Butrym

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