Emily Ratajkowski Is the New Face of PATTON

International supermodel and best-selling author Emily Ratajkowski has been revealed as the new face of PATTON. This collaboration marks a significant milestone for the local brand as it amplifies its presence on the global fashion stage.

The new campaign video was directed by Patrick Martin and shot entirely in the bustling streets of New York City by photographer Tom Newton, and successfully captures the essence of PATTON's timeless elegance. Ratajkowski poses in an array of PATTON’s signature neutrals and closet staples, emphasizing the brand’s commitment to high-quality, everyday wear. “PATTON’s effortless style was conceptualized for the modern on-the-go individual who wants to simplify their everyday lives,” the brand stated. “The clothes are perfect for those who are easygoing, value their time, and remain committed to building a wardrobe of functional pieces.”

According to the brand, Ratajkowski embodies the PATTON’s spirit with her ability to effortlessly balance her various roles as a model, entrepreneur, writer, actress, model, activist and social media star while maintaining her no-nonsense, fashion-forward flair. In an interview for the campaign, she shared, “The way I get dressed in the morning can make a big difference [in the role] I’ll be playing that day. Wearing PATTON makes me feel amazing. It’s so versatile, it’s comfortable, and it works for all these moments in my life.”