The global campaign features Sir Lewis Hamilton, Blackpink&rsquo;s Ros&eacute;, and Kylian Mbapp&eacute;.

Established in 1898, RIMOWA has already cemented its spot as one of the top names in the world of travel, having achieved its prominent success by creating premium luggage designed to last a lifetime. In the spirit of world-class travel, RIMOWA partners with a few of today&rsquo;s global icons to tell their inspiring stories of personal progress and transformation for the brand&rsquo;s Never Still 4 global campaign.

RIMOWA celebrates the beauty of travel with British F1 racing driver Sir Lewis Hamilton, Ros&eacute; of Blackpink, and French footballer Kylian Mbapp&eacute; across three campaign films, showcasing a glimpse of the stars&rsquo; lives away from the limelight. Each film tells the story of the three global icons and their personal connection with the places and people around them.&nbsp;

Beyond his role as a fiercely renowned driver, Sir Lewis Hamilton is shown in a more intimate light in his campaign film. Each scene invites the audience to take in the sights of the many places he&rsquo;s been to, perfectly capturing the essence of a life spent learning from the people and places around him.&nbsp;

For her campaign film, Blackpink&rsquo;s Ros&eacute; takes a break from the fast-paced world of K-pop, focusing instead on exploring the beautiful connection between travel and what home really means.

Kylian Mbapp&eacute;&rsquo;s campaign film tells the story of his life beyond being the biggest talent in football today. Through a beautiful story of his visit to the Philharmonie de Paris with students from his foundation Inspired by KM, we are then shown the positive impact of his many travels towards his growth.

Learn more about the Never Still 4 Global Campaign at <a href="https://www.rimowa.com/ww/en/home" target="_blank" rel="noopener">RIMOWA&rsquo;s website</a> and follow RIMOWA on <a href="https://web.facebook.com/Rimowa/?_rdc=1&amp;_rdr" target="_blank" rel="noopener">Facebook</a> and <a href="https://www.instagram.com/rimowa/reels/?hl=en" target="_blank" rel="noopener">Instagram</a>.

RIMOWA Unveils New ‘Never Still 4’ Global Campaign

L'OFFICIEL PHILIPPINES  March 2024- Park Gyu Young 600PHP 

L'OFFICIEL PHILIPPINES February 2024 Digital -James Reid 

RIMOWA Unveils New ‘Never Still 4’ Global Campaign

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