With digital labels now on shelves, Pernod Ricard makes it easier for Filipino consumers to drink responsibly and stay informed.

Pernod Ricard, the global premium spirits company known for brands like Martell, Absolut, and Chivas Regal, is taking a step further in promoting responsible drinking with the introduction of digital labels in the Philippines.
In an exclusive interview with L&rsquo;Officiel Philippines, Hadyu Ikrami, Head of Legal, Public Affairs, Communications, and Sustainability &amp; Responsibility for Pernod Ricard Philippines and Indonesia, shared how this new initiative reflects the company&rsquo;s long-standing commitment to transparency, sustainability, and moderation.
&ldquo;We believe that true conviviality starts with responsibility. When consumed responsibly, our products bring people together to celebrate and enjoy the moment. But excessive drinking undermines that spirit and can lead to serious health and social issues,&rdquo; Ikrami emphasized.
The digital label, launched for the first time in the Philippines, provides consumers with detailed information about their drinks via a simple QR code printed on the back of every bottle. Scanning the code gives access to ingredients, nutritional facts, alcohol content, health information, and national drinking guidelines based on data from the Philippine Food and Nutrition Research Institute of the Department of Science and Technology.

The digital label, launched for the first time in the Philippines, provides consumers with detailed information about their drinks via a simple QR code printed on the back of every bottle. Scanning the code gives access to ingredients, nutritional facts, alcohol content, health information, and national drinking guidelines based on data from the Philippine Food and Nutrition Research Institute of the Department of Science and Technology.
&ldquo;The e-label is a voluntary initiative,&rdquo; Ikrami explained. &ldquo;We&rsquo;re going beyond what is required by local laws and regulations. The physical labels will still be there for compliance, but the e-label adds a layer of transparency that empowers our consumers to make informed decisions.&rdquo;
The digital label initiative builds on Pernod Ricard&rsquo;s previous campaigns like &ldquo;Drink More Water&rdquo; and reflects the company&rsquo;s proactive role in setting new industry standards. &ldquo;Our digital label goes beyond nutrition and ingredients. It offers actionable guidance around national drinking guidelines,&rdquo; Ikrami said.

&ldquo;We believe that true conviviality starts with responsibility. When consumed responsibly, our products bring people together to celebrate and enjoy the moment."

As for what&rsquo;s next, Ikrami mentioned that while the focus is currently on promoting the e-labels, expansion into other digital consumer education initiatives remains a possibility. &ldquo;Diversification of our digitalization efforts is something that remains on the table and something that we can always revisit later when the time is appropriate.&rdquo;
With the introduction of digital labels, Pernod Ricard sets a precedent not just for alcohol brands but for the broader beverage industry in the Philippines. It&rsquo;s a move that doesn&rsquo;t just embrace technology but also strengthens the brand&rsquo;s mission to cultivate a culture of responsibility.

Pernod Ricard Launches Digital Labels for Smarter Drinking

L'OFFICIEL PHILIPPINES  March 2024- Park Gyu Young 600PHP 

L'OFFICIEL PHILIPPINES February 2024 Digital -James Reid 

Pernod Ricard Launches Digital Labels for Smarter Drinking

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