IQOS&rsquo; new Stay Curious campaign invites legal-age nicotine users to listen to that voice inside you and see the world not how it is, but how it could be.

This article is only for adults who would otherwise continue to smoke or use other nicotine products.
For IQOS, curiosity is more than just searching for what the world has to offer. It is the driving force that will lead you to discover electrifying and unexpected pleasures.&nbsp;
 Last November 19, IQOS officially launched its Stay Curious campaign at the Marriott Grand Ballroom in Manila, where the brand unveiled thrilling performances and exciting activities for guests to enjoy. At the exclusive launch event, the brand also introduced its IQOS Curiosity Setters&mdash;HOEST, Mark Nicdao, Bang Pineda, Josh Boutwood, and Royce Pua&mdash;five Filipino game-changers and trailblazers in the field of fashion, art, music, and F&amp;B, who are all unitedly driven by the same passion for staying curious.

With IQOS having mastered the craft of delivering an elevated, smoke-free lifestyle, the brand&rsquo;s Stay Curious launch event was nothing short of sophisticated and grand. Curiosity zones designed by each of the IQOS Curiosity Setters were spread across the Grand Ballroom, encouraging attendees to explore each of their offerings.&nbsp;
Live beats from HOEST amped up the night&rsquo;s atmosphere as attendees enjoyed curated food and drinks by Josh Boutwood and Royce Pua over at the Curiosity Station and Bar. The attendees also got to indulge in a zappy photoshoot from Mark Nicdao at the Curiosity Studio and showcase their confidence on a special runway experience over at Bang Pineda&rsquo;s Curiosity Street.

Throughout the event, legal-age nicotine users were free to indulge in IQOS&rsquo; state-of-the-art devices and a satisfying variety of flavors. Because of the brand&rsquo;s innovative technology where tobacco is only heated and not burned, IQOS is able to deliver a delightful smoke-free experience that legal-age nicotine users will enjoy.
Come near midnight, Filipino rock band Sandwich capped off the event with a booming performance of their iconic hits including Betamax, Morena, Selos, and Sunburn, just to name a few.

Heavy in their commitment to providing a fearless, passion-forward lifestyle like no other, IQOS offers only the best for its users to further empower them to embrace curiosity and enjoy unexpected pleasures.&nbsp;
Experience IQOS&rsquo; innovative, smoke-free technology and enjoy special perks and exclusive events by signing up online over at <a href="https://bit.ly/3LQdwsx" target="_blank" rel="noopener">IQOS&rsquo; website</a>. Follow IQOS on <a href="https://www.facebook.com/ph.iqos" target="_blank" rel="noopener">Facebook</a> and <a href="https://www.instagram.com/iqos.phl/" target="_blank" rel="noopener">Instagram</a> to be updated on their latest updates and offerings.
This product is not risk-free and provides nicotine, which is addictive, only for use by adults who would otherwise continue to smoke or use other nicotine products.

Enter a World of Curiosity and Discover Unexpected Pleasures With IQOS

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