L&rsquo;Officiel speaks with Dr. Cel Martinez, a general medicine practitioner and aesthetic clinic doctor, about Dove&rsquo;s new Bio-Protein products and why Filipinas should care for their hair and scalp from the inside out.

When it comes to hair care and hair damage, it&rsquo;s important to realize that what you see on the outside&mdash;how shiny, smooth, and bouncy your hair is&mdash;actually indicates the health of both your hair follicles and scalp condition. Though there are hair products and tools that are able to make one&rsquo;s hair look healthier than it actually is, nothing beats treating the cause of damage from the inside out so your hair looks naturally beautiful sans all the add-ons you can possibly think of. But is it still possible to revive damaged or chemically treated hair into a glowing healthy state? The answer is a resounding yes! But only if you&rsquo;re using the right products.
That&rsquo;s why Dove created their latest Bio-Protein Care range to address every single hair damage concern from within. Through the use of powerful ingredients like ceramides, bio-keratin, biotin, and restorative oils, Dove&rsquo;s newest shampoo and conditioners are meant to repair, revitalize, and protect hair with science-based bio-mimetic technology. What does this mean for your average Filipina dealing with hair damage? According to Dr. Cel Martinez, a general medicine practitioner and aesthetic clinic doctor, highlighting the use of Bio-Protein in Dove's new range empowers Filipinas to take hold of their hair concerns on an ingredient-based level.

"When we say bio-mimetic technology in haircare, we're actually talking about the actives in shampoos and conditioners that were formulated to reproduce the hair and scalp's natural biochemical processes,&rdquo; Dr. Cel tells L&rsquo;Offciel, &ldquo;One example for this are ceramides. Ceramides are naturally occurring fats in our skin and hair and they work by retaining moisture and strengthening the skin and scalp health barrier.&rdquo;
Ceramides are used in Dove&rsquo;s Ceramide Intense Repair shampoo and conditioner that&rsquo;s meant to address brittle and breakage-prone hair. Then there&rsquo;s the Bio-Keratin Straight and Silky variant that&rsquo;s meant to target and control frizz. While the Biotin Hairball Rescue is obviously meant to prevent falling hair, and lastly, the Restorative Oil Nourishing Care was created with sunflower seed oil, argan oil, and marula oil to treat dry and coarse hair. So it&rsquo;s really about addressing such hair concerns with the right ingredient that&rsquo;s naturally meant to solve these problems.
But not every Filipina&rsquo;s haircare issue is the same, and that&rsquo;s another realization people need to have about caring for their hair. &ldquo;I want to emphasize that, just like skincare products, haircare products aren&rsquo;t a &lsquo;one size fits all.&rsquo; We really need to put in effort in learning about our own hair types. This is to identify our hair needs and help ourselves in achieving our hair goals,&rdquo; Dr. Cel explains. &ldquo;So if you would notice, those haircare brands, especially those with advanced R&amp;D, don't just focus on one variant of shampoo and conditioner. They come up with these lines of different formulas for various hair types and conditions like, you know, normal hair, dry and damaged hair, oily scalp, professionally-treated hair. Because each hair and scalp type have different needs.&rdquo;

That&rsquo;s why Dove&rsquo;s new approach is revolutionary as it solves damage from heat and styling, natural environmental aggressors, and stress through carefully formulated and researched products. &ldquo;Many people fail to realize that the hair problems they've been seeing as aesthetic problems and they've been trying to treat cosmetically are actually reflections of their hair and scalp health,&rdquo; Dr. Cel notes and adds, &ldquo;I appreciate brands that prioritize research and development, and not only focusing on the science, but sharing the science to their consumers because this advocacy provides empowerment to the public, helping them make informed decisions in choosing the right products for them to achieve their goals.&rdquo; Truthfully, with Dove, those goals are very much within reach.

Why a Doctor’s POV on This Revolutionary New Haircare Range Matters

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